The article revealed trends on the global advertising market in general and viral advertising market in particular. Growth in worldwide advertising expenditures is defined. The place of the Ukrainian segment of the advertising market is shown. Its saturation is calculated
Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you co...
This article studies the process of evolution of indicative models for evaluating the development of...
In modern information society, advertising remains essential for the formation of social norms, valu...
The article deals with the modern situation and main trends of Russian advertising in the context of...
This article explores the modern post-crisis situation of the global advertisement scene. A number o...
Advertising expands and improves sales channels, accelerates money turnover, thereby increasing over...
The paper presents the evolution of the global advertising market during 2012 – 2016. Thus, in Roman...
The article is devoted to changes in the advertising market, which are dictated both by the state of...
According to general direction of global advertising market development it becomes obvious that the ...
ABSTRACT. One of the powerful driving forces in any business is advertising. Business internationali...
At a time of global crisis, also at a time of accelerated digitalisation of businesses, sensible inv...
The article identifies trends in the development of marketing communications in the global interacti...
Advertising as a form of impersonal communication aimed at a wide and diffuse audience, is the ideal...
Goal of the paper. The goal of this article is to define the nature, specific features and factors p...
The article argues the sociological researches’ importance of the advertising and information activi...
Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you co...
This article studies the process of evolution of indicative models for evaluating the development of...
In modern information society, advertising remains essential for the formation of social norms, valu...
The article deals with the modern situation and main trends of Russian advertising in the context of...
This article explores the modern post-crisis situation of the global advertisement scene. A number o...
Advertising expands and improves sales channels, accelerates money turnover, thereby increasing over...
The paper presents the evolution of the global advertising market during 2012 – 2016. Thus, in Roman...
The article is devoted to changes in the advertising market, which are dictated both by the state of...
According to general direction of global advertising market development it becomes obvious that the ...
ABSTRACT. One of the powerful driving forces in any business is advertising. Business internationali...
At a time of global crisis, also at a time of accelerated digitalisation of businesses, sensible inv...
The article identifies trends in the development of marketing communications in the global interacti...
Advertising as a form of impersonal communication aimed at a wide and diffuse audience, is the ideal...
Goal of the paper. The goal of this article is to define the nature, specific features and factors p...
The article argues the sociological researches’ importance of the advertising and information activi...
Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you co...
This article studies the process of evolution of indicative models for evaluating the development of...
In modern information society, advertising remains essential for the formation of social norms, valu...
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