Add to ORKGOne of the more perplexing of the entrepreneurial issues at the Base of the Pyramid (BoP) is how to catalyze new product adoption by BoP consumers. Because S-shaped adoption dynamics are the result of cultural transmission bias, the question can be rephrased as, how can an entrepreneur overcome conformity bias. We modified the Technology Acceptance Model (TAM) to include conformity bias. We then qualitatively applied the model to three examples from the literature, namely fuel stoves in Darfur refugee camps, M-Pesa in Kenya and Tata Nano in India. We found that selling in road shows and tent shows catalyzed technology adoption; and all other things being equal, the less radical innovation diffused more easily than the more radical innovatio...
In countries such as Bangladesh some innovations have diffused rapidly and been taken up by large se...
There are 4 billion people with income less than $3000 per year, which belong to the Base of Pyramid...
Motivated by the cost of poorly introduced new technologies, organisations seek ways to effectively ...
Most research into innovation adoption has been done within economically advanced countries. However...
Product adoption and diffusion dynamics observed in field studies vary with population size and stru...
Both for-profit and non-profit/NGO/social businesses may target bottom-of-the-pyramid (BOP) consumer...
Specifically, this research contributes by providing the first empirical comparison of key theoretic...
Although the technology adoption/diffusion model is widely used as a framework for explaining and pr...
The base of the world economic pyramid consists of 4 billion people typically earning less than 4 US...
The current research explores the contingencies behind the acceptance or rejection of digitized busi...
Purpose – This paper aims to explore how visual comprehensibility of a product can affect innovation...
When the full stock of a new product is quickly sold in a few days or weeks, one has the impression ...
IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for understanding tech...
Companies that bring a new product to the market or enter a new market with an existing product, com...
Partial fulfillment for award of the degree of Master in Business AdministrationThis exploratory stu...
In countries such as Bangladesh some innovations have diffused rapidly and been taken up by large se...
There are 4 billion people with income less than $3000 per year, which belong to the Base of Pyramid...
Motivated by the cost of poorly introduced new technologies, organisations seek ways to effectively ...
Most research into innovation adoption has been done within economically advanced countries. However...
Product adoption and diffusion dynamics observed in field studies vary with population size and stru...
Both for-profit and non-profit/NGO/social businesses may target bottom-of-the-pyramid (BOP) consumer...
Specifically, this research contributes by providing the first empirical comparison of key theoretic...
Although the technology adoption/diffusion model is widely used as a framework for explaining and pr...
The base of the world economic pyramid consists of 4 billion people typically earning less than 4 US...
The current research explores the contingencies behind the acceptance or rejection of digitized busi...
Purpose – This paper aims to explore how visual comprehensibility of a product can affect innovation...
When the full stock of a new product is quickly sold in a few days or weeks, one has the impression ...
IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for understanding tech...
Companies that bring a new product to the market or enter a new market with an existing product, com...
Partial fulfillment for award of the degree of Master in Business AdministrationThis exploratory stu...
In countries such as Bangladesh some innovations have diffused rapidly and been taken up by large se...
There are 4 billion people with income less than $3000 per year, which belong to the Base of Pyramid...
Motivated by the cost of poorly introduced new technologies, organisations seek ways to effectively ...