BIG BROTHER IS WATCHING YOU! TO BE OR NOT TO BE ONLINE... OR SCREEN AS OUR OWN TECHNOLOGICAL ADDRESS

This article seeks to answer the question: how the screens are interposed between the subject and reality, in contexts of the New Technologies of Information and Communication, particularly in the case of television screens (in the reality show format) and computer screens (by the profusion of social networks)? Using the interpretative methodology, our goal is to take as a starting point the etymology of technic and technology to establish the technological nature of man’s relationship with reality. Once this premise is demonstrated, we will convene the Heideggerian concepts (dasein and ge-stell) to interpret how the technology of the screen meets a social need for happiness that comes from the media in a world that re-discovers itself as iconic. Each of us is called upon, in our day-to-day life, to an important, special and urgent meeting with the representation of our own selves, against a screen, where will be its own place of happiness. We intend to assess whether ideologies are hiper-evaluated today, especially when translating reality into binary conceptions of the world, projecting dasein on the demand for unity (1), opposing it to failure (0), each time using the screen more like a mirror or a window, and forgetting its function as a ge-stell by making it a promotion, and not doing it as a way to discover dasein, but, instead, as the opening of the simulacra itself