CORPORATE SOCIAL RESPONSIBILITY OF COMPANIES IN BOSNIA AND HERZEGOVINA

The concept of corporate social responsibility implies that the company has far more responsibilities that overcome its basic economic responsibility. Corporate social responsibility is the imperative of modern business and one of the prerequisites for achieving competitive advantage. Thus, in order to be socially responsible, it is important for a company to demonstrate a certain level of responsibility towards its stakeholders. Historically, the concept of social responsibility has been the subject of numerous discussions, but also different theoretical models. Some of these will be presented in the paper. The aim of the paper is to explore the notion of corporate social responsibility, with the presentation of social responsibility in Bosnia and Herzegovina, and the analysis of the perception of social responsibility of representatives in local companies. Paper shows results of the research of 100 companies in Bosnia and Herzegovina, about their most important stakeholders and various types of social responsibility. The paper will also examine the impact of sociodemographic factors and job characteristics on the attitudes about corporate social responsibility. The paper, in addition to the conclusion, offers concrete recommendations for improving the state of corporate social responsibility in Bosnia and Herzegovina