Environmental performance of Croatian companies regarding their strategy

The paper studies the environmental performance of Croatian companies regarding various impacts of environmental concern on business strategy. We analysed whether companies, whose strategy is evaluated to be significantly affected by environmental concern, in practice behave more environmentally responsibly. Environmental performance is presented by the following dimensions: (1) implementation of ISO 14000, usage of the “Environmentally friendly” label (2) cleanness of technology and products/services regarding environmental impact, (3) device/equipment features and products/services features regarding prescribed technical environmental protection standards and the level of pollution versus legal permissible limits, (4) environmental impact of products/services and production/business processes of companies versus their competitors, (5) environmental advantages of products/services and production/business company’s processes, (6) company’s environmental protection costs and fines based on environmental protection regulations. We made a comparison of two company groups: those with a strategy evaluated to be substantially affected by environmental concern and companies whose strategy is evaluated to be affected, on average, a little or not at all