ANALYZING THE POSTPONEMENT OF TIME PRODUCTION SYSTEMS IN MAKE-TO-STOCK AND SEASONAL DEMAND

<span lang="DE" style="line-height: 150%; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; font-size: 12pt; mso-bidi-font-family: 'Times New Roman'; mso-ansi-language: DE; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: DE; mso-bidi-language: AR-SA;">The supply chain management, postponement and demand management functions are of strategic importance to the economic success of organizations because they influence the production process, when viewed in isolation and empirically may hinder understanding of their behavior. The aim of this paper is to analyze the influence of the postponement in an enterprise production system with make-to-stock and with seasonal demand. The research method used was a case study, the instruments of data collection were semi-structured interviews, documentary analysis and site visits. This research is restricted to analysis of the influence that different levels of delay and the company's position in the supply chain have on the practice of demand management in the productive segment graphic, product spiral notebook and also in relation to geographical focus (region of the state São Paulo), in which it will seek to interview the managers and directors. As a way to support the research on the analysis of case study and the final considerations will be discussed the following issues: supply chain management, postponement, demand management and production system make-to-stock. The demand management can be understood as a practice that allows you to manage and coordinate the supply chain in reverse, i.e. the consumer to the supplier, in which consumers trigger actions for the supply of products can make the process more efficient. The purpose of managing the supply chain is able to allow the addition of value, exceeding the expectations of consumers, it is necessary to develop a relationship with suppliers and customers win-win. The postponement strategy must fit the characteristics of the turbulent environment within the markets along with demands that require variety of customized products and services and reasonable costs, aiming to support decision making. The postponement of time can be a way to soften the increase in inventory of finished product in the company, which may have a high value, being necessary to reduce the lead time and also suppliers to change their production strategy of make- to-stock to make-to-order. The production system make-to-stock shows enough interest to organizations that are operating in markets with high demand variability, i.e. variations in seasonal as a way of trying to protect their production and be more responsive to market needs.