The article deals with the basic characteristics of objective modality that specifies its status of text-forming categories. In light of the existing concepts of modality it is set the parameters of subjective modality in the art text, it emphasizes its axiological character. Initial opposition to an assessment and self-describing estimates and reveals in a literary text the whole range of modal values and reveal the pragmatic potential of this phenomenon. Synthesis of objective and subjective modality in the structure appears in the unity and cooperation of the general linguistic, national and individual copyright and personally. Subjective modality allows for a pragmatic and suggestive potential of a literary text to includ multi-level re...