ECO-INNOVATION AND ITS CONTRIBUTION TO SUSTAINABLE DEVELOPMENT AND COMPETITIVENESS

In the context of global economy a dominant role of knowledge is the importance of human resources in the process of innovation and value creation. This paper aims to address Romania’s competitiveness in the context of global change mitigation by analyzing the counties competitiveness and eco-innovation. The efficiency-driven stage of development, which Romania is part of require specific regulatory measure in order to achieve sustainable development and competitive advantage. Analyzing the eco-innovation local needs by focusing on the SME can be seen as a solution, as they are creative in order to compensate for the lack of funding in research, development and innovation (like cluster research which is beneficial for sharing the risk and cost involved in research activities)