The Emergence of the cosplay scene in youth cultures

Based on the Semiotics theory of Culture, by Tartu-Moscow School, and on consumption theories, this paper analyses the cosplay scene configuration and the aspects of the semiosphere in the emergence of this scenario, considered as a cultural practice, a practice of significance and sociability, where youth people dress and act as characters of media narratives. This paper shows partial results of a field research carried out in 2012 and 2013 in events of pop culture. It focuses the relationship between cosplayer-cosplay