It is now established that the major source of electroweak symmetry breaking (EWSB) is due to the observed Higgs particle. However, whether the Higgs mechanism is responsible for the generation of all the fermion masses, in particular, the fermions of the first two generations, is an open question. In this letter we present a construction where the light fermion masses are generated through a secondary, subdominant and sequestered source of EWSB. This fits well with the approximate U(2) global symmetry of the observed structure of the flavor sector. We first realise the above idea using a calculable two Higgs doublet model. We then show that the first two generation masses could come from technicolor dynamics, while the third generation fer...