Computational and Simulation Modeling of Political Attitudes: The 'Tiger' Area of Political Culture Research

In almost one century long history, political attitudes modeling research has accumulated a critical mass of theory and method. Its characteristics and particularities have often suggested that political attitude approach to political persuasion modeling reveals a strong theoretical autonomy of concept which entitles it to become a new separate discipline of research. Though this did not actually happen, political attitudes modeling research has remained the most challenging area – the “tiger” – of political culture modeling research. This paper reviews the research literature on the conceptual, computational and simulation modeling of political attitudes developed starting with the beginning of the 20th century until the present times. Several computational and simulation modeling paradigms have provided support to political attitudes modeling research. These paradigms and the shift from one to another are briefly presented for a period of time of almost one century. The dominant paradigmatic views are those inspired by the Newtonian mechanics, and those based on the principle of methodological individualism and the emergence of macro phenomena from the individual interactions at the micro level of a society. This period of time is divided in eight ages covering the history of ideas in a wide range of political domains, going from political attitudes to polity modeling. Internal and external pressures for paradigmatic change are briefly explained