THE DIFFICULTIES FACED BY MICRO AND SMALL ENTERPRISES IN THE FORMAL MARKET ACCESS: THE CASE IN SMALL AND MICRO ENTERPRISES IN THE CITIES OF MAKASSAR AND KABUPATEN GOWA SOUTH SULAWESI

<p>This research aims to analyze about the difficulties faced by micro and small<br />enterprises in accessing markets in sustaining and expanding the operation and the survival<br />of their businesses. Samples taken from the 45 micro and small businesses (UMK) chosen<br />deliberately from the entire population. Design research in the applied Research<br />Exploratory. Data collection is done with in depth interviews with business owners<br />(industry) to obtain data that is associated with this research. From a sample of research<br />found that very few micro and small businesses (UMK) managed to access the formal<br />market, the main reason is the inability of their products to meet the requirements set by<br />the institution of a formal marketing, they are only able to do marketing. The conclusions<br />of the research are: a). skills principals UMK on marketing management are generally very<br />low, b). quality of the resulting product is still low so as to make their difficulties in<br />dealing with competitors in the market, c) continuity in serving customers/partner has yet<br />to be secured, d) difficulty in using modern production technology, because of lack of<br />capital, e) slow in doing the response to changes in the market. Recommended: that the<br />Government should also play a more active role in facilitating the ease of access to the<br />formal market, by helping UMK in partnerships, and the provision of facilities for product<br />market UMK on any area in the form of marketing outlets adopted the model Alpha<br />March.