Increasing competitiveness of industrial enterprises’ production – adequate response to the western sanctions: methodological

Objective to define the methods of competitiveness evaluation of the industrial enterprisesrsquo production which would be adequate to the tasks of import substitution. Methods general scientific methods of theoretical and empirical cognition. Results competitiveness of production as an integral phenomenon is disaggregated into three constituent categories comparative value and economic the methods are proposed for industrial enterprisesrsquo production competitiveness estimation. Scientific novelty competitiveness is viewed in the light of consumerrsquos advantage. The authorrsquos interpretation of the ldquoconsumerrsquos advantagerdquo is presented. Practical value the methods are proposed for industrial enterprisesrsquo production competitiveness estimation. nbs