NEO-INSTITUTIONALISM AND ENDOGENOUS DEVELOPMENT AS REGIONAL ALTERNATIVE. MODERNITY AND SUBJECTIVITY, LINKING AND LOCAL DEVELOPMENT

The reconstruction of subjectivity involves overcoming criticism of individualism, utilitarianism and immediacy as the basis of society and consumer markets. Elemental is, with the addition of the individual as a subject of social action, the principal actor-oriented definition of welfare, community and local development. Obviously, the formation of human capital development. While it is imperative the state-society relationship in the context of the current modernization must also recover the principles of the community before the stressed relationship between the market-state. We intend here to link opposite the dichotomous thinking of Western rationalism, constitute an important element of social sustantivación. Along with this, the neo-institutionalism and institutional economics that questions the current neoliberal approves the participation of the state and, with new rules, can better confront the neoconservative positions. It is revalued, in the present work, interest in the new dynamics of social change in post-national or cosmopolitan side