HOW TO EVALUATE THE COMPETITIVENESS OF THE ORGANIZATIONS

This work deals with the development of a model to evaluate the competitiveness of the organizations. The model focuses on organizational parameters, information systems, performance measures, and standards of competitiveness. Cause and effect relationships are established and pondered among the elements of these components. Through the use of correlation matrices a reference model is obtained. The model is applied in organizations through the use of a questionnaire, which provides the necessary correlation data in a matrix format that establishes the relations among various components of the model. The model is applied in four companies, determining the degree (state) of ''competitiveness” among them. The model proved useful to ''place'' companies in relationship to its degree of competitiveness, and where it could be if it had used appropriate means Key-words: competitiveness, learning organization, information systems, performance measures