Planos de realidad, identidad virtual y discurso en las redes sociales

The purpose of this study is to describe the levels of reality in the use of social networks and instant messaging services, the user’s identity and some key discursive mechanisms of communication on the web. An analysis of the parallel relationship between physical reality and virtual enviroments; static identity and e-showcasing on social networks; and the role of the monologue, the context and topoi in cyber-speech was conducted. The study of the tools for interaction in social networks as well as the discursive intentions highlighted the development of projection and participation strategies, a change of identity (an ongoing replacement of physical identity with virtual identity) and massive information rather than knowledge. There seemed to be a need to manage massive data because of the plural, emerging reality, the possibility to create an immutable digital identity and the use of virtual environments as communicative launchers rather than as interactive environments