Strategy as practice and Organizational Routines: A Start Point to Innovate

This paper is a theoretical essay. It was developed under intention to do a contraposition between distinct themes: Organizational Routines and Strategy as Practice. As similar founded aspects to both studies areas, we explain: (1) the learning is developed and treated as necessary basis to develop both of strategies as routines; (2) both theoretical branch focus the individual action as source organizational change; and (3) as study object, both theoretical branch also focus inside organizational environment, to groups of people in its practical activities, however it cannot completely disconnect to environmental context that organizational is situated. At the end, the paper concludes that routines and learning are theoretical focus to study Strategy as Practice. In this way, in a juxtaposition of these streams, it can have new possibilities to comprehend the innovative process inside organizations