Image and reputation as strategic components of non-material actives of territory
- I. S. Vazhenina
- S. G. Vazhenin
Publication date
September 2010
DOI Publisher
Institute of economics of the Ural Branch of the Russian Academy of Sciences ISSN
2072-6414 Journal
Economy of regionAbstract
In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is defined, and interrelation and distinction dialectics between image and reputation are analyzed
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