Does the 'old' media's coverage of religion matter in times of 'digital' religion?

The study of digital religion and religion in the ‘new’ media, especially in tracing the transformation of communities, ideas, practices and forms of interaction which people tend to classify as religious, has already proved fruitful. What is not well-justified is the assumption that the ‘old’ media does not really matter anymore. This is something to be examined, although the structures and business models of the mainstream media are changing because of the ‘new’, digital media. Furthermore, we need to explore the interactions between ‘old’ and ‘new’ media, what emerges from their convergence, and start theorising about its implications in the context of religion. Some of the things that will be dealt with apply to the media in general. Only some are religion-specific. However, the intention is not to repeat what media scholars have already said about intermediality, media convergence and the relationship between ‘old’ and ‘new’ media. The reflections shared here are rather based on empirical research of religion in the media, especially in the ‘old’ mainstream mass media in Britain and Finland