In this paper we present a new approach to derive heavy-traffic asymptotics for polling models. We consider the classical cyclic polling model with exhaustive or gated service at each queue, and with general service-time and switch-over time distributions, and study its behavior when the load tends to one. For this model, we explore the recently proposed mean value analysis (MVA), which takes a new view on the dynamics of the system, and use this view to provide an alternative way to derive closed-form expressions for the expected asymptotic delay; the expressions were derived earlier in [R.D. van der Mei, H. Levy, Expected delay in polling systems in heavy traffic, Adv. Appl. Probab. 30 (1998) 586-602], but in a different way. Moreover, th...