Consumer Preferences for Ecolabeled Seafood in the United States and Norway: A Comparison

Funding for this project was provided by the Rhode\ud Island Sea Grand Program under the Rhode Island Agricultural Experiment Station (contribution No. 3764) and the\ud Norwegian Research Council, Oslo, Norway.In\ud this research we chose to use contingent choice to\ud determine consumers' preferences for ecolabeled seafood,\ud and collect other data necessary to estimate the extent to\ud which product attributes, consumer attitudes toward the\ud environment, and consumer demographics affect\ud consumers' choices of ecolabeled seafood. In the\ud remainder of this paper we next present the theoretical\ud and econometric methodology used to determine\ud consumer choice. That is followed by a discussion of the\ud qualitative and empirical results. The final section\ud summarizes the findings and presents implications of\ud these results for the seafood industry, policy makers, and\ud those organizations worldwide attempting to generate\ud these ecolabeling programs