This journal is one of the Britain’s leading IR journals, edited by the UK’s most senior and—according to Professor Richard Falk of Princeton—esteemed IR scholar: Prof. Ken Booth. This article (9, 929 words) questions a dominant paradigm that NGOs speak to “truth to power”, and specifically that human rights NGOs, like Human Rights Watch, command the power of transnational legal advocacy. We explore how the IDF as an advanced military power had, over the course of the 2006 Lebanon and the 2009 Gaza Wars, developed capacities of transnational legal advocacy which pushed back public criticism by human rights NGOs, notably as HRW. Further, the article emphasizes how sophisticated states can radically adjust their public relations strategies in...