USING RATIO METHOD IN THE TOURISM INDUSTRY PERFORMANCE ANALYSIS

Ratios represent useful analysis instruments that synthetize a large volume of data in an easier to understand, interpret and compare form. At the same time, they show certain limits that have to be analyzed for each case. When comparing ratios from different periods, one has to take into account the circumstances in which the company performs its activity, as well as the effect of certain changes in the financial reporting, such as : change in the economic circumstances, the productive process, the different production lines or the geographical target markets