ANALYSIS OF POLITICAL AND ECONOMIC ENVIRONMENT FROM THE VIEWPOINT OF GENDER EQUALITY

<p><em> </em><em>Term “gender” means socially constructed roles of man and woman, which are ascribed to them according to gender marker. Thus, gender roles depend on concrete socio-economic, political and culturological context and experience influence of various factors according to race, ethnic origin, class, sexual orientation and age. Gender roles widely differ within each culture and cultures. Unlike the individual’s biological gender, the gender role can be changed. This concept implies the views, conditioned by culture, about the intellectual potentials of man and woman, their personal features and behavior. Gender, as a construct, is formed by the society, as a social model of man and woman, which determines their role and position in all the spheres of the public life. </em></p> <p><em>To measure gender, like other hard-to-measure events, is of importance, in order to compare the countries, to identify the problems and to try their correction. It may be said that it enables us to disclose focus of the problems and in case of existence of proper will to positively act on it. Gender is multi-component and hard to measure.</em></p> <p><em> Research of the gender equality problems is important for the global business. Gender is a cultural construct, within which our different cultures attach different values, roles and responsibilities to men and women. It should be mentioned that the problems of women’s rights along with other barriers impeding achievement of the gender equality, have long been significant for the leading countries of Europe and America. However, one problem still remains – barriers of the so-called “Glass Ceiling”, which impede carrier advance of the female representatives. At the same time, in the countries, being on the lower level, a woman is still considered to be a being of secondary importance, which has no right to work and, compared with a man, no equal conditions to be educated. To this are added the religious laws of Islamic countries, which sharply separate the rights of men and women from one another and often consider inacceptable the public activity of women.</em></p> <p><em>In the background of this diversity, in the present work we have analyzed apprehension of the gender roles and equality in Georgia and the influence of this factor on business. </em>