Add to ORKGThis study was conducted to make substantial progress in building theory about customer-focused organisations and its impact on business competencies and performance. To date, it is the first empirical attempt to gain knowledge on internal marketing (IM) implementation using a 'marketing-like' approach. The results of thestudy suggest that this approach is imperative to create organisational competencies and business performance. This study therefore serves to develop and test a conceptual model linking IM mix components, competencies and business performance that addsknowledge to the IM implementation framework in particular and other organisational development theories in general
The role of internal marketing in developing organisational competencies is identified as a key area...
In the new economy customers are becoming more demanding, therefore organizations should embrace ser...
Purpose – The purpose of this study is to explore how the adoption of an internal marketing (IM) pro...
This study was conducted to make substantial progress in building theory about customer-focused org...
Metadata onlyThe paper proposes and empirically evaluates a new internal marketing (IM) implementati...
M.B.A.Building relationships with various groups of stakeholders is critical to an organisation’s su...
The main purpose of this paper is to develop a theoretical framework concerning the use of internal ...
Internal marketing aligns the efforts of employees with the wants and needs of the market. Internal ...
MBA - WBSBusiness practitioners in South Africa are moving away from competition based on tangible f...
Abstract: The Internal Marketing concept came into existence nearly two decades ago in the academic ...
There is widely acknowledged interest and recognition of the importance of internal marketing as a m...
Customer service is one of the most crucial aspects of an organization’s competitive advantage and i...
The purpose of this paper is to propose a model which presents an expanded view of the beneficial im...
The proposition that organizations depend on employees to deliver quality services to compete and gr...
Internal Marketing was addressed intensively in the late 1980s and early 1990s with a focus on emplo...
The role of internal marketing in developing organisational competencies is identified as a key area...
In the new economy customers are becoming more demanding, therefore organizations should embrace ser...
Purpose – The purpose of this study is to explore how the adoption of an internal marketing (IM) pro...
This study was conducted to make substantial progress in building theory about customer-focused org...
Metadata onlyThe paper proposes and empirically evaluates a new internal marketing (IM) implementati...
M.B.A.Building relationships with various groups of stakeholders is critical to an organisation’s su...
The main purpose of this paper is to develop a theoretical framework concerning the use of internal ...
Internal marketing aligns the efforts of employees with the wants and needs of the market. Internal ...
MBA - WBSBusiness practitioners in South Africa are moving away from competition based on tangible f...
Abstract: The Internal Marketing concept came into existence nearly two decades ago in the academic ...
There is widely acknowledged interest and recognition of the importance of internal marketing as a m...
Customer service is one of the most crucial aspects of an organization’s competitive advantage and i...
The purpose of this paper is to propose a model which presents an expanded view of the beneficial im...
The proposition that organizations depend on employees to deliver quality services to compete and gr...
Internal Marketing was addressed intensively in the late 1980s and early 1990s with a focus on emplo...
The role of internal marketing in developing organisational competencies is identified as a key area...
In the new economy customers are becoming more demanding, therefore organizations should embrace ser...
Purpose – The purpose of this study is to explore how the adoption of an internal marketing (IM) pro...