OS DISCURSOS EMPRESARIAIS E A RELAÇÃO DE DOMINAÇÃO SIGNIFICADA NO CONSENSO

We seek to point to some effects of meaning which cross the relations between subjects and institutions. The material analyzed consists of institutional texts of the company Alcoa Aluminum S/A. We seek to reflect on how these texts are constituted producing interlocution between the company and its staff, organizing senses that are in circulation, establishing relations and patterns in discursive spaces so that formulations can produce meaning, consensus and trying to prevent conflicts. The analysis undertaken are anchored in French discourse analysis, based mainly on the studies of Michel Pêcheux and Eni Orlandi