Add to ORKGCoordinating the supply chain is among the most important subjects that is extensively addressed in the related literature. If a supply chain is to be coordinated, it is equivalent to say that we must solve a problem related to competition and cooperation. The game theory is obviously one of the most effective methods to solve such problems, in which the players of the supply chain are assumed to engage in cooperative and non-cooperative games. The current study aims to coordinate a two-level supply chain consisting of a manufacturer and a retailer. This will be achieved using cooperative advertisement along with pricing decisions such that the manufacturer offers a price discount to the retailer and the demand is affected by pricing and ad...
In the sharing economy, it is trendy that companies share advertising resources or investments. This...
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer....
In this paper, several seller-buyer supply chain models are proposed which incorporate both cost fac...
Coordinating the supply chain is among the most important subjects that is extensively addressed in ...
This paper develops a game-theoretic model in a two-echelon supply chain composed of one manufacture...
Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local ad...
This paper considers the advertising, pricing, and service decisions simultaneously to coordinate th...
Vertical cooperative (co-op) advertising is one of the well-known mechanisms for coordination of sup...
[[abstract]]Cooperative advertising is often defined as an arrangement whereby a manufacturer pays f...
Cooperative (co-op) advertising plays a significant role in marketing programs in conventional suppl...
Pricing and advertising are two important marketing strategies in the supply chain management which ...
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consi...
Based on a Stackelberg game, this paper establishes supply chain models in which an incumbent manufa...
In this paper, we consider a static model for advertising strategies and pricing decisions in supply...
Abstract Cooperative advertising is an agreement between a manufacturer and a retailer to share adve...
In the sharing economy, it is trendy that companies share advertising resources or investments. This...
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer....
In this paper, several seller-buyer supply chain models are proposed which incorporate both cost fac...
Coordinating the supply chain is among the most important subjects that is extensively addressed in ...
This paper develops a game-theoretic model in a two-echelon supply chain composed of one manufacture...
Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local ad...
This paper considers the advertising, pricing, and service decisions simultaneously to coordinate th...
Vertical cooperative (co-op) advertising is one of the well-known mechanisms for coordination of sup...
[[abstract]]Cooperative advertising is often defined as an arrangement whereby a manufacturer pays f...
Cooperative (co-op) advertising plays a significant role in marketing programs in conventional suppl...
Pricing and advertising are two important marketing strategies in the supply chain management which ...
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consi...
Based on a Stackelberg game, this paper establishes supply chain models in which an incumbent manufa...
In this paper, we consider a static model for advertising strategies and pricing decisions in supply...
Abstract Cooperative advertising is an agreement between a manufacturer and a retailer to share adve...
In the sharing economy, it is trendy that companies share advertising resources or investments. This...
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer....
In this paper, several seller-buyer supply chain models are proposed which incorporate both cost fac...