OS MEGAEVENTOS ESPORTIVOS E SEUS IMPACTOS: o caso das Olimpíadas da China

This decade has in Brazil the abilityto carry out two significant sportingmega events: the 2014 WorldCup and the Olympics in summer2016. It is understood from thenessential to understand the possibleimpacts on host cities, particularly inthe sectors of leisure, sport and tourism.The text used as the case of theXXIX Summer Olympics in Beijing,China, exploring their meanings andtaking into consideration the valuableexample that occurred in ancientculture, even if it is a reality apparently so shoot the Brazilian even ondays that we live under the aegis ofglobalization