PROSPECTS OF DEVELOPMENT OF POLITICAL IMAGEOLOGY

The modern directions and tendencies of development of political science differ in a multiparadigmalnost, mixture of a set of approaches and the principles. In the field of applied political science emergence of more and more creative directions and the principles is observed that can’t but influence the general scientific tools and practice. So, with the advent of an imageology other applied branches of this direction began to branch. In general, the imageology is considered new trend among subdisciplines. It is of interest to researchers and forces to pay attention to a set of tasks which should be solved for development of this science soon. Besides, scientific knowledge in the field of the imageology among a general population needs to be popularized, to promote increase of professionalism and distribution of ethical standards in work of image makers; to increase prestige of a new profession; to give help and support to persons which are engaged in scientific, educational and practical activities in the field of a political imageology. Introduction, structural development of the latest image of the technologies created as in Russia, and abroad association of efforts of experts, the organizations and enterprises for their practical use are the main tendencies and the perspective directions in formation and development of a political imageology. Further expansion of international relations and cooperation, exchange of information and experience between experts and scientists in the field of a political imageology are represented by a form of the evolutionary movement in the closest years of functioning of scientific community. Purpose: to designate the main tendencies and prospects of development of the modern direction in applied political science – a political imageology. Methodology: in article system, comparative and structurally functional approaches are used. Results: the designated prospects and tendencies of development of applied political science, imageology branch – a political imageology, allow to simulate the modern expected image of the political leader; positive or negative image of the state. Practical implications: results of the conducted research can be used in the applied directions of political science, in studying and the analysis of political image; in the course of designing of image of the political leader or the candidate in election campaign