Revisiting the use of focus group in social research

The methodological reflections on focus groups presented in this article draw from a research project on middle-class people living in Metropolitan Buenos Aires. The study addresses health discourses and practices in the contemporary scenario characterized by the diversification of specialists, the growing media coverage of recommendations of healthy living and wellbeing, the implementation of public policies on health promotion, and the expansion of the industry of related products and services. The objective of the article is to reflect, based on our fieldwork experience, on two aspects that have received special attention in the recent methodological literature: the criteria to compose the groups and their consequences on the conversational dynamic, and the strategies to account for the group interaction in data analysis. Included in the latter, we explore the potential of GF research to observe health identity work. We frame our study and the decisions about design issues into the current debates on the variety of uses of the research group methodology