Add to ORKGThis research employs four theories; absolute and relative price differences (Theory-1), a “free” product (Theory-2), consumer perception of price unfairness (Theory-3), and consumer perception of price as an indicator of product quality (Theory-4). All of these are integrated and synthesizal in order to applicable provide an interpretation framework. Using Consistency Test and phenomenological approach, the author analyzes the participants’ responses around the issues of price and benefit to get some insights on perceived price-quality
Thesis: S.M., Massachusetts Institute of Technology, Computation for Design and Optimization Program...
The study of consumer behavior and the study of firm strategy using quantitative modeling are among...
Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' t...
As more and more alternatives have become available for consumers in the market, uncertainty regardi...
In this dissertation, the relationship between price and product perceived-quality was investigated....
AbstractDoes improved quality really pay off? This paper focuses on the relationship between perceiv...
A series of studies demonstrates that consumers are inclined to believe that the selling price of a ...
A series of studies demonstrates that consumers are inclined to beiieve that the selling price of a ...
A series of studies demonstrates that consumers are inclined to believe that the selling price of a ...
Past research has shown that, to varying degrees, consumers tend to believe price is an indicator of...
Many models of consumer behaviour assume that people evaluate price and quality independently. Howev...
Many models of consumer behaviour assume that people evaluate price and quality independently. Howev...
Abstract: This paper reviews and integrates these constructs and presents a framework for the analys...
AbstractDoes improved quality really pay off? This paper focuses on the relationship between perceiv...
This paper explores the interrelationship of those human factors which influence the perception of p...
Thesis: S.M., Massachusetts Institute of Technology, Computation for Design and Optimization Program...
The study of consumer behavior and the study of firm strategy using quantitative modeling are among...
Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' t...
As more and more alternatives have become available for consumers in the market, uncertainty regardi...
In this dissertation, the relationship between price and product perceived-quality was investigated....
AbstractDoes improved quality really pay off? This paper focuses on the relationship between perceiv...
A series of studies demonstrates that consumers are inclined to believe that the selling price of a ...
A series of studies demonstrates that consumers are inclined to beiieve that the selling price of a ...
A series of studies demonstrates that consumers are inclined to believe that the selling price of a ...
Past research has shown that, to varying degrees, consumers tend to believe price is an indicator of...
Many models of consumer behaviour assume that people evaluate price and quality independently. Howev...
Many models of consumer behaviour assume that people evaluate price and quality independently. Howev...
Abstract: This paper reviews and integrates these constructs and presents a framework for the analys...
AbstractDoes improved quality really pay off? This paper focuses on the relationship between perceiv...
This paper explores the interrelationship of those human factors which influence the perception of p...
Thesis: S.M., Massachusetts Institute of Technology, Computation for Design and Optimization Program...
The study of consumer behavior and the study of firm strategy using quantitative modeling are among...
Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' t...