Recreational images of a rural landscape

What images have recreationists of a rural landscape? To answer this question, a study was undertaken concerning the key elements in a destination image. Emphasis was put on the image as a product, as contrasted with the process by which an image is formed. Interviews were held with recreationists who stayed at a camping site near Utrecht. Images seem to consist of two distinct levels: a regional level and a local one. These levels differ in kind of detail and accordance by recreationists. In the perception of a rural landscape three types of image styles were found: a structural style, a functional style and a visual one. These types may lead to different scenarios for the corresponding types of tourist