Incorporation of the Driver’s Personality Profile in an Agent Model

<em>Urban traffic flow is a complex system. Behavior of an individual driver can have butterfly effect which can become root cause of an emergent phenomenon such as congestion or accident. Interaction of drivers with each other and the surrounding environment forms the dynamics of traffic flow. Hence global effects of traffic flow depend upon the behavior of each individual driver. Due to several applications of driver models in serious games, urban traffic planning and simulations, study of a realistic driver model is important. Hhence cognitive models of a driver agent are required. In order to address this challenge concepts from cognitive science and psychology are employed to design a computational model of driver cognition which is capable of incorporating law abidance and social norms using big five personality profile.