MORALIS (Paradigma Baru dalam Etika Bisnis Modern)

Human life naturally needs a perfect moral norm system to<br />bridge social clash caused by the different right and<br />interest. In this condition, the uniformity of values is<br />required by human to create a well-ordered life. It is<br />religion, as the highest authority of truth that could launch<br />a uniformity of values. Islam, as the total way of life, has<br />purposed a sequence of business concepts containing a<br />universal moral-ethic principle. According to Islamic<br />concept, business and moral cannot be separated to each<br />other. An Islamic business moral ethic values reflects<br />unity, equilibrium, free will, responsibility, truth, good<br />deeds and honesty. This article discloses how a business<br />must be run on the basis of Islamic business moral ethic<br />values. Some people assume the practice of Islamic<br />business generates a gap between ideality and reality.<br />However, an intensive study on these concepts has been<br />done to establish Islamic moral ethic values becoming<br />business reference. Consequently, an ethic-expectation of<br />society demands business activists that are moralists. This<br />is to uphold ethic in business as well as to survive in<br />running it