Pengaruh Motivasi Usaha terhadap Keberhasilan Usaha dengan Kemampuan Usaha sebagai Variabel Mediasi pada Industri Kecil Menengah Makanan Ringan Priangan Timur-Indonesia

Abstract. Small medium industries (hereafter SMIs) contributed meant to the national economic growth, as the driving regional development in technology, extending business opportunities, employment opportunities and the increase in added value. Research purposes: analyze the influence business motivation in the ability of SMIs businesses; analyze the influence of the ability of SMIs businesses to SMIs business successful; analyze the influence business motivation to SMIs business successful through variable the ability of SMIs businesses as mediation. The research method is survey with the research form of descriptive verification. 150 SMIs manager ware observed using closed questionnaire through the test of path analysis. Research results that business motivation is affecting significantly and proportionally (positive) toward the ability of SMIs businesses, the higher business motivation would be followed by high of the ability of SMIs businesses. The ability of SMIs businesses is significantly and proportionally (positive) affect the SMIs business successful, the higher the ability of SMIs businesses would be followed by high of the SMIs business successful. The business motivation to influence the SMIs business successful through the ability of SMIs businesses as mediation is significant or acceptable, so business motivation influences the SMIs business successful through the ability of SMIs businesses. Keywords: business motivation, business ability and business successful, small medium industries, snacks, East Priangan-Indonesi