The contemporary cities and urban regions, exposed to turbulent globalizing forces, have to strengthen their position in the numerous networks of power in order to achieve global or regional recognition. However, the high aims and blurred visions of development are usually limited by various obstacles and conditioned by local potentials and resources. Therefore, a successful urban management - at least in theory - should provide comprehensive and multidisciplinary approach to complex urban problems, conflicts and challenges. Unfortunately, even the most elaborated and successful strategies cannot be considered as role models because every urban environment creates its own variables and uniqueness. This article analyzes the background of con...