MODERN BUSINESS COMMUNICATION, SPEECH CULTURAL TRADITIONS AND INTERNATIONAL PRACTICE

The goal to simplify the Russian language for its practical use and the extension of Russian cultural influence was set in Peter the Great’s period. In his language policy Peter the Great preferred a functional criterion, insisting on the use of the Russian language variety, which would be understandable not by the elite only, so the Russian language regulation for business purposes has had a long-standing tradition. The article discusses the European practice of various languages standardization in modern business communication. To compare Russian business texts in Russia and abroad urban sites of Moscow, New York and Tallinn are analyzed. The data obtained suggest some hypotheses about peculiarities of business texts in modern Russian language space