Faktor-Faktor yang Berpengaruh Terhadap Kinerja Usaha Wanita Wirausaha Kerupuk Udang di Provinsi Jambi

<p><em>The purpose of this research is to analyze the relationship of personal characteristics on the entrepreneurial behavior and</em><em> factors affecting the business performance of prawn crackers</em><em> women entrepreneurs in Jambi Province. </em><em>This study was conducted using a survey in two regencies in the </em><em>Jambi Province. </em><em>The method of analysis used in the study is Structural Equation Modelling (SEM) with Partial Least Square (PLS) approach</em><em>. The results shows i) training, business experience, education, and family background positively significant affect to the entrepreneurial behavior (including motivation, innovation and risk taking decision); ii) business performance is influenced by personal characteristics, entrepreneurial behavior, internal environment and the external environment.</em> <em>Personal characteristic of women entrepreneur on prawn crackers business in Jambi Province is the most influence factor on woman business performance.</em><strong><em></em></strong>