Ukrainian realities of labeling of environmentally friendly products

The basis of life of any society is a safe environment that is not only the guarantee of welfare and quality of life, but also the guarantee of the further development of human civilization. That is why in the modern world the issue of the preservation of the natural environment is of special actuality. The gradual awareness by humanity of new threats (high degree of concentration of harmful industries; high level of resource and energy consumption; lack of modern environmental technologies; slow but inevitable degradation of the gene pool of a population due to the consumption of poor quality and in most cases harmful products, etc.) forced the society to seek new approaches to socio-economic development and environmental management. One of such approaches is the introduction of ecological and organic labeling. Marking is a source of information about the purity, safety and quality of the products offered in the market; effective information mechanism, which is a kind of quality mark for the offered products. The current practice of ecological and organic labeling aimed at the increase of level consumer's awareness and the changing models of purchasing behavior in the direction of environmental protection. The feature of most marking systems of environmentally friendly and safe products is the obligation of compliance with the established requirements used by producers of raw materials and technologies taking into account their potential environmental impact. Labeling of ecologically clean and safe products is reducing the negative impact on the environment and on the human's health. It is the consequence of changes in the economic environment, namely: the improvement of socio-ethical requirements to production; the increasing level of integration of producers and service providers; the customer's satisfaction in varieties of products; globalization of economic space; reduction of time for development, standardization and production. Labeling is a step in the direction of European Integration and the legal adjustment of relations between the buyer and manufacturer. All these activities will assist for the implementation of innovative technologies for cleaner production, rational use of material and energy resources, balancing economy development, the production of safe products for human health and the environment, improving the competitiveness of domestic producers in the international market, enhancing export potential, reducing investment risks from ecological factors