Strategy for Developing Cold Chain Logistics in Zhengzhou Air Harbor Comprehensive Economic Experimentation Zone Based on PEST Analysis

Regional economic cooperation has become a common economic phenomenon in various parts of the world under the background of economic globalization. Logistics, information flow, capital flow and other circulation problems continually emerged. Logistics activities is becoming more important as a sign of economic development. There are less researchers in regional cold chain logistics in China, which is incompatible with the development of cold chain logistics proposed in 12th five-year plan. If the theoretical research lacked, it will restrict the development of cold chain logistics. In this paper, the research is based on the actual situation of Zhengzhou, and it uses the PEST process to analyze the environment and politics. It accordingly proposed the corresponding strategy and suggestions