KNOWLEDGE MANAGEMENT AND LEADERSHIP - THEIR IMPACT ON CREATING SUSTAINABLE COMPETITIVE ADVANTAGE

Modern economy, less oriented to natural resources, and more on the intellectual aspects of asset, based on the fact that the competitive advantage of any company is the knowledge that she possesses. Terms of economic theory terms, it is necessary to build a strategy that will produce super profits, ie. strategy that will enable the efficient exploitation of knowledge companies to win competitive advantage. It is assumed that knowledge in its explicit or implicit manifestations can be managed. The question is how to develop a knowledge management strategy that would exploit this valuable resource and protect its value. Possibility of knowledge management is becoming increasingly important in today's so-called. knowledge economy (knowledge economy). The creation and dissemination of knowledge within modern organizations is becoming increasingly crucial factor in achieving and maintaining its competitive advantage. In fact, the only sustainable competitive advantage of modern organizations derives from what the company knows, how efficiently used what you know and how quickly acquire and use new knowledge. Modern organizations in the era of knowledge is one who learns, remembers and acts on the basis of the information and knowledge available in the best possible way