Rules of Communication Interaction Basiacuang Oral Tradition in Traditional Marriage Malay Kampar Riau

Basiacuang verbal tradition in the traditional marriage ceremony in the Kampar Malay speech community in Kuok village, Kuok Subdistrict, Kampar District in Riau province, is a part of the customs and traditions inherited from ancestors. This tradition is organized as a performance, and it has a social function in the Kampar Malay community. The problem in this research is how the rules of communicative interaction of basiacuang verbal tradition in the Malay Riau marriage ceremony. This study is purposed to determine the linguistic rules, interaction rules, and cultural norms in performance of basiacuang verbal tradition in the traditional marriage ceremony of Malay Kampar custom. The method used is a qualitative method to ethnography approach of communication. Data were collected through observation, interviews, and documentation. The results of this study showed that the linguistic rules of Basiacuang verbal tradition prioritize the beauty of language usage that conveyed by the speaker. Whether the interaction rules of speech in basiacuang tradition, success or fail depending on the ability and the fluency of the speaker in applying the value. Culture rules in basiacuang is in which every utterance contains of proverbs and rhymes that have a philosophical meaning, values and norms in the Kampar Malay life community