Considered as one of the most pregnant way to identify a product, a service or an organization,through specific communication means, the brand has an important role in the process ofpersonalizing and sustaining the image of products, services or organizations. The brand is the essence of products and services and the key to express the market success. Apowerful brand has a strong position in the consumers’ minds and can be considered a key pointbetween the consumers’ first preference and choice (when they decide to buy a product) and thehigh and constant level of quality of that product. What is more, this connection can be created by fulfilling the company’s promises that theoffer’s level of quality will be maintained and even increased ov...
The aim of this paper is to discuss brand elements and to explore its contribution to brand equity b...
Brand love is a recent marketing construct, which has been shown to influence important marketing va...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
The rapid growth of business naturally has forced the competition to exacerbate in every kind of act...
Brand equity is a concept born in 1980s. Brand variety created by customers’ loyalty brings benefits...
Abstract: Even though the number of brands has strongly increased in recent years, only a few manage...
ABSTRACT: By maintaining continuous satisfaction and high level of the brand’s equity the customers ...
Although, in the first time, a brand is a distinction among one product and the other products, a co...
Managers today are aware of the fact that the brand name has become an important asset for the compa...
This study aims to to shed light into an unexplored area of the marketing by exploring the relations...
Branding has never been more important than in a competitive environment. Branding is the process of...
Since 1987, the purchase of Heublein Inc. wine and spirits subsidiary of the Nabisco Inc. by The Gra...
The purpose of this paper is to explain the important role of brand and brand loyalty inmarketing ac...
Brands and branding have been significant topics in the marketing and business field for quite some ...
The aim of this paper is to discuss brand elements and to explore its contribution to brand equity b...
Brand love is a recent marketing construct, which has been shown to influence important marketing va...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
The rapid growth of business naturally has forced the competition to exacerbate in every kind of act...
Brand equity is a concept born in 1980s. Brand variety created by customers’ loyalty brings benefits...
Abstract: Even though the number of brands has strongly increased in recent years, only a few manage...
ABSTRACT: By maintaining continuous satisfaction and high level of the brand’s equity the customers ...
Although, in the first time, a brand is a distinction among one product and the other products, a co...
Managers today are aware of the fact that the brand name has become an important asset for the compa...
This study aims to to shed light into an unexplored area of the marketing by exploring the relations...
Branding has never been more important than in a competitive environment. Branding is the process of...
Since 1987, the purchase of Heublein Inc. wine and spirits subsidiary of the Nabisco Inc. by The Gra...
The purpose of this paper is to explain the important role of brand and brand loyalty inmarketing ac...
Brands and branding have been significant topics in the marketing and business field for quite some ...
The aim of this paper is to discuss brand elements and to explore its contribution to brand equity b...
Brand love is a recent marketing construct, which has been shown to influence important marketing va...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...