Analysis of image formation process of sun and sea tourism destinations: a study of Canoa Quebrada/CE

This study analysis destination image formation in the context of sun and sea tourism segment. For this, relationship between Social-Psychological Factors, Cognitive and Affective Evaluations and Information Sources were examined. Therefore, it was conducted an exploratory and descriptive research with quantitative analytical approach, a Survey research. Data collection was performed by a questionnaire addressed to Brazilian tourist at the most important tourist attractions of Canoa Quebrada/CE tourism destination. The composition was simple random sampling by reaching the final number of 208 tourists interviewed. From results, the conclusion was that destination image formation process occurs under the direct influence of Social-Psychological Factors and Cognitive and Affective Evaluations, excluding Information Sources from direct relationship