Information Technology Adoption by Small and Medium Enterprises in the Hospitality Sector in Sergipe

Tourism big companies make extensive use of Information Technology (IT), also named Information and Communication Technology (ICT), to promote their products or services and this trend has also been incorporated by Small and Medium Enterprises (SME) from the hospitality sector. This study intend to increase the understanding of this phenomenon in order to analyze IT adoption by SME businesses of hospitality industry examined exclusively in the state of Sergipe. It was used a qualitative approach with a multiple case study strategy. It has been found that all hospitality enterprises analyzed own computers and they are all connected to Internet. It has also been found that IT failure has a high impact. Different managers’ profiles had been identified and it was observed that staff’s IT knowledge is considered indispensable. Limitations of this research are directly connected to the limits of multiple case study strategy