Strategic actions and visions of the stakeholders of the São Paulo city’s tourism cluster

The main destination for tourism business in Latin America sets the time of stay of tourists, implying the seasonality of tourism in the city of Sao Paulo. The aim of this paper is to analyze the managers' views of representative organizations (actors in the cluster of tourism) on increasing the flow and the tima of stay of tourists in the city of Sao Paulo. The research is of descriptive and exploratory nature, and the field method consisted of interviews with the managers of São Paulo Turismo (SPTuris), São Paulo Convention & Visitors Bureau (SPCVB), the Municipal Department of Culture and Brazilian Operators Forum Hoteliers (BOFH) and application of questioners to 25 hotel managers. The results show that despite the large concentration of businesses and organizations that constitute the tourism cluster, there could be more cooperation between the actors to reduce the seasonality of tourism and increase the flow of tourists and the hotels occupancy of the city of São Paulo, in the weekends and during holiday periods