The opinion in relation to a tourism crisis: the media culture behind the scenery

This article examines the attitude of 15 tourism ejectives interviewed to complete a press report published by the newspaper La Provincia of Palmas de Gran Canarias. Using the techniques of content analysis, it aims to investigate the real meaning of tourism’s crisis that was unfolding on the island Gran Canaria. The findings show that the interviewed executive, all of whom work on a decision making level, minimize their share of responsibility for the tourism’s crisis and for the oversupply of tourism accommodations. They also try to persuade the readers that the responsibility for this crisis should attributed to other sectors and not to the internal decisions and the externals factors related to the commercialization of the Canarian “touristic product”. The postulated hypothesis that “what is transmitted is the feeling that something is being held back and not everything is said”