The shaping of geography as a discipline has been the result of a combination of productive and successful communication and missed opportunities, of presence and absence, of fluid travels of ideas and projects, but also of closures, impediments, good lessons that got lost. This paper suggests that using a counterfactual approach to draw attention to specific geographies that remained unfulfilled and poorly known helps to think beyond linear genealogies. By discussing a particular book called Le Metafore della Terra by Giuseppe Dematteis, published in Italian in 1985 but largely unknown in English-language geography, we reflect on what happened when it was published – and also specifically what did not happen and, cautiously, what might hav...