Objective: The current study tests the influence of two factors, the obesogenic environment and impulsivity, on food intake in primary school children. Our current food environment offers a large variety of cheap and easily available sweet and fatty foods. This obesogenic environment is believed to be a cause of the recent obesity epidemic. Impulsive people are generally less successful at inhibiting prepotent responses and they are reward sensitive. We investigate whether the interaction between an obesogenic environment and an impulsive person leads to overeating. Design: A quasi- experimental 2 ( reward sensitive versus not reward sensitive) by 2 ( successful response inhibitors versus unsuccessful response inhibitors) by 2 ( monotonous ...