Other voices, other rooms: differentiating social identity development in organisational and Pro-Am virtual teams

This paper advocates ways to increase our understanding of how virtual team identity is constructed and develops in work settings. Firstly we suggest that a social identity approach might overcome the normative and atheoretical limitations present in existing studies of virtual team identity. Understanding virtual team identity is also seen to be enhanced by comparing organizational and professional amateur virtual work teams. Finally, the importance of technologically mediated dialogues for how members develop virtual team identity points us to Goffman’s (1959) notion of performing identity